No one doubts the adequacy of the rules and actions in the world they’ve invented for themselves; this is the irony of each individual over the society of his imagination.

While one may not accept the norm, they also do not deny it; instead, they oppose it, finding it difficult to imagine the world without it.

No matter how absurd the norms might feel, questioning them can feel even stranger, and those who do question them are often viewed as weirdos. This dynamic creates characters married to their ideas more than their relationships.

In this collection we have tried rethinking classical patterns, norms and rules in order to emphasize the idea of ‘fitting in’.

Images used as prints in this collection are by photographers:
Zaven Khachikyan
Hakob Hekekyan
Gagik Nahapetyan
Artavazd Ter-Matevosyan